
Brand Engagement Specialist
Кого ми шукаємо / Key Requirements
· at least 3 years of experience in B2C marketing (incl. an internship in a larger company) or an advertising agency
· you are a great project manager
· You are a super-fan of the brand
· You are an marketing enthusiast who loves to observe social media trends and knows the difference between a trend and a hype
· Native Ukranian and fluency in English needed
· good analytical and evaluation skills
· great communicator
· Experience in multicultural marketing is a plus
· Paid & Earned media experience is a plus
Основні фокуси діяльності / Key Responsibilities
· support for Brand Engagement Supervisor in delivering meaningful campaigns designed to strengthen McDonald’s brand trust, especially in cooperation with Human Resources and Public Relations departments (for example employee branding, supporting RMHC etc.)
· social media coordination (from approved strategy to tactical campaigns including brand building (long term) and promotional (short term) activities), collaboration with social media agency
· family related communication, mainly running Happy Meal programmes through collaboration with creative agency, keeping track that McD is compliant with internal Marketing to Families guidelines
· keeping track of our branding and visual identity consistency throughout all consumer touchpoints
· close cross collaboration with other departments but also our agency partners (creative, media, social media)
· efficient management of dedicated budget
· all of this with great focus on detail and perfect preparation of all communication tasks
Наша компанія / Company offers
McDonald’s is not just great tasting food and top-class restaurant hospitality, but above all one of the most famous and valuable brands in the world, which offers a lot of space for local marketing. Do you want to participate in its growth in our market? Are you a passioned marketer who follows the latest trends, are you creative and a fan of McDonald’s? Do you want to participate in interesting projects that resonate with population, and do you have ideas on how to move our brand forward?
What else we offer?
· Competitive salary and set of bonuses
· Working with a great multi-national team (CZ/SK/UA) alongside experienced colleagues and agencies that are among the leaders in their fields.
· Engaging in interesting and professionally challenging tasks
· Ability to grow professionally
Приєднатися просто / Easy to join:
